3T started life as a master dropbar manufacturer. Nobody else had the same technical ability to manipulate tubing, and thus 3T became the first company to focus on more ergonomic (i.e. more complex) shapes. That focus continues to this day, now with the complete shape freedom of carbon. The previous generation, the Ergonova, was lauded worldwide as the top ergonomic bar, in fact it was so good we didn't touch the center section at all when designing the new SuperErgo.