{"product_id":"bell-segment-multi-sport-helmet-matte-black-small","title":"Bell Segment Multi-Sport Helmet (Matte Black, Small)","description":"\u003cp\u003eFlexible Flight - There's no question that the simple skate-style helmet is a much-loved classic shape. People love the way they look…but they don't always love the way they feel. The new Segment is gonna change all that. Despite what looks like a rigid bowl-style shell, the Segment is actually flexible. Utilizing a series of interior EPS foam segments connected by a reinforcing skeleton, the helmet conforms to your head, fitting much more like a cap than a helmet, all while still meeting safety standards - including the ASTM F2031 BMX enhancement. Simply amazing.\u003c\/p\u003e","brand":"Bell Helmets","offers":[{"title":"Default Title","offer_id":31662691385411,"sku":"2041372","price":17.96,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0276\/3544\/9923\/products\/3c28541a-ea2a-482e-93d6-3fe037357f83.jpg?v=1588704994","url":"https:\/\/development-movatik.myshopify.com\/products\/bell-segment-multi-sport-helmet-matte-black-small","provider":"Development.movatik","version":"1.0","type":"link"}