The electroluminescent EL backlight will illuminate the dial with an optically pleasing soft blue light. The ambient light powered Swiss super luminous hands & markers will glow continuously in all light conditions. Now with ultra-durable, ultra-comfortable Italian Rubber NATO bands! Stylish and attractive watch that creates an awesome personality. Directional, exciting and diverse, This Collection makes and breaks the fashion rules. Scouring the globe for inspiration, our Design Team is inspired by fashion’s most cove-table trends; providing you with a cutting edge wardrobe season upon season.