Charged with a passion for motorcycles, our founder, Joan Rojas, sought to find a solution to keep his neck and head protected on his cross-country rides. Plucking from his knowledge of tubular knitting, he churned out the first BUFF® Headwear product, focusing on supreme craftsmanship, and tested it as he traveled the length of the Pyrenees. BUFF® , short for bufanda, which means “scarf” in Spanish, was born.